Made in collaboration with global fashion designer Matthew Adams Dolan, the VIS road safety collection makes pets seen around dangerous roads. Designed and handmade in Italy from retro reflective and iridescent fabrics that transform in headlights, VIS is high fashion couture by day, and hi vis for safety at night.

Get your paws on a VIS original

Be safe. Be stylish. Enter your details before 31 May and you could win an original limited edition VIS bandana*. Southern Cross Pet customers who enter automatically go into the draw to win one of five fabulous couture pieces.

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Don’t have pet insurance yet? Help your pet live their best life for longer with one of our simple and affordable pet insurance plans.

*Ts & Cs apply (only Southern Cross Pet Insurance customers
are eligible for couture pieces). Promotion ends 31 May 2022

Be Seen. Be Safe.

Merging fashion and insurance is all part of our 'live your pet life' mission that uses data and innovation to help pets live their best lives for longer. The VIS road safety collection tackles the issue of pet safety around roads. We asked ourselves: how can we raise awareness of this and help pets be safer around roads? The answer: more pets needed to be seen.

Watch gorgeous dogs walking the catwalk in VIS now.

Drag to see the range in its two states.

Inside VIS with Matthew Adams Dolan

Matthew Adams Dolan is a fashion designer based between Italy and New York. He’s known for his streetwise, yet refined, designs and his work with Rihanna, Lady Gaga and Gigi Hadid. He worked closely with Maisie, his beloved Lakeland Terrier, on his remarkable first foray into pet fashion. See more from Matthew in our ‘Inside VIS’ film.

Find out more

Road safety tales

Road safety tips for dog owners

Your dog relies on you to keep them safe. Dog behaviourist and trainer Selina McIntyre shares her road smart dog training tips.

Keep our pet-estrians safe

We all look out for cyclists and pedestrians when driving, but pets can be harder to spot. Here are some easy tips to be a safer driver for pets everywhere.

Chewie’s road accident

Big in size and big on energy, Chewie the dog ran up some big vet bills when he was hit by a car. Here, his family share their story of Chewie’s accident and recovery.

VIS in the press

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